Don’t forget the subject line.

Why is it that the last thing people think about when creating an email is the subject line? It’s the first thing the recipient sees – right? It should be the first thing we write. Like a direct mail envelope, we have about 3 seconds to catch someone’s attention amidst all the other clutter they have to deal with in their inboxes. Make sure your subject lines works for you not against you.

Subject lines should:
1. Communicate information relevant to the audience
2. Contain a compelling offer
3. Demonstrate timely information
4. Be short and direct
5. Give honest insight into what the email contains.
6. Be tested and tested again