Thursday, January 7, 2010

Please, Mr. Marketer, please: Put your webinar in the wayback machine

...and give me something to write on!

The last several webinars I've attended were not exactly the "engaging, actionable information-packed experiences" they claimed to be.

Why? With each one, I spent about 45 minutes in front my screen, either being lulled to sleep by a monotone (and non-voiceover trained) presenter, or fighting the urge to stick something in my eye. Maybe it's the latent investigate reporter in me, but pouring through articles with a pen (or mouse) in hand, underlining or cutting and pasting, getting excited and clicking like crazy is a much more engaging experience.

That's not to say that webinars don't have their place. And properly (and succinctly) done, they can by dynamic, interactive and effective at delivering your message to the right people.

So when you put together your next webinar, please consider the following tips:

  • If in the past your moderator has been caught not paying attention and had to say, "I'm sorry, can you repeat that?" then something is very, very wrong.
  • If the assumption of the reasonably knowledgeable presenter is that he/she is a genius and all attendees are idiots, do everyone a favor and state this upfront.
  • Provide easily accessed and downloadable slides, talking points and supplementary information. Remember, the point is that you have valuable information or insight that you want people to absorb (and use).
Call me old school and color me Web -3.0, but that?s my $.02.


  1. Thanks for great information you write it very clean. I am very lucky to get this tips from you

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