Tuesday, December 8, 2009

The New “Face” of PPC

If you’re like most people, when you think of venturing into the world of Pay-Per-Click advertising, the first name that pops into your mind is good ol’ Google. And with good reason – they are the biggest and have the easiest user interface and reporting structure available – in the humble opinion of this blogger.

But there are some drawbacks. (Insert clap of thunder here.) No matter how well you target and refine your PPC efforts, you’re still at the whim of random people that have no interest in your offering clicking on your ad.

Enter Facebook PPC with its nifty, handy-dandy demographic targeting ability.

This means, simply, that your ads will only appear on the Facebook pages of the people that mirror your target audience. You can drill down and focus on age, gender, relationship status, interests, groups, the list goes on an on. With Facebook, you can be super-specific in your ad copy. Forget general statements like “Find an ideal relationship,” and focus more on “Ladies, are you 32, single, and enjoy golf?”

Now, the only drawback is that you can’t point these ads directly to your existing landing pages. It’s suggested you send them to your Facebook page and let them socialize with your brand. That’s where the beauty of social marketing comes into play. They get to know your brand, but don’t feel like they’re being hit over the head with marketing lingo.

Facebook PPC shouldn’t be a substitute for more traditional PPC efforts. But it is a great way to talk to –and befriend – your exact target for far less than you’d ever spend on Google.

2 comments:

  1. I’m late to find this post but wow, this should be great. May not get any better…


    price busters

    ReplyDelete
  2. In order to run the successful Pay Per Click Advertising campaigns, you will have to make use of the best services so that it is easy to get high quality results at very low marketing budget. The professionals will find the best keywords and then mange the campaigns to provide the most appropriate results.

    ReplyDelete