Monday, June 22, 2009


Numerous studies in the past year reveal that Internet searchers are about 50% more likely to watch a video than read an article. Here are a few tips to make sure the folks you want to find your videos do so.
  • Be sure your videos aren’t embedded in a Flash page, or pop up on their own page all by their lonesome. Properly tag all videos and surround them with keyword-related content.
  • Give each video its own URL and ensure that the word ‘video’ ends each URL.
  • Always include a linking/sharing feature, and allow video to cross-reference other topics/feature of your site or your company.
  • Extract the key words, topics and other information from your video content to ensure that whenever someone searches a term or phrase that relates to files on your site, the search results point directly to the relevant video content as well as text.
  • Use advanced navigation technology where every word/phrase/video image receives a time-stamp that enables your users to locate and go to the precise portion of the audio or video file in which they are interested.
If you are interested in learning more about video search, sign up for a free 60-minute brainstorm with one of our search engine marketing experts.

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